Logos are how you stand apart in the market. It is a key piece of your identity as a brand. It is what people remember when after an experience with you and can inspire your target audience to take action. As you begin to grow, your logo will begin to speak for itself. Remember this especially when it comes to customer service, it can speak either negatively or positively to your brand.
Read our tips for choosing a logo to fit your brand's business need:
Color choice is Important
Bright and bold colors may grab a person's attention, but could also seem brash; muted tones exude sophistication, but could be overlooked.
Take a look below at many of your favorite brands and their association to the psychology of color in logo design based on an article by The Logo Company.
- Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady
Keep it Easy and Flexible
You want your logo to be interesting, but also straight to the point. Be clever.
For example, both FedEx and Amazon let you know immediately what their brand is focused on.
FedEx logos is a very simple font with a twist. The image utilizes the negative space to create an arrow alluding to their delivery speed. The company also changes the color of the "Ex" to classify the type of shipping. Amazon uses its logo in a simple font as well, but in addition, refers to its wide inventory with a small arrow pointing from a → z.
In our digital age, your logo appears on multiple devices across social media, meaning your logo must look great on different backgrounds. It must work for apps, icons, print and most importantly be flexible in size. The visual changes should only be slightly and always contain similar components.
Adidas is an example of a brand that incorporates their signature three parallel bars in all of its designs.
Online Resources vs DIY Logo Design
Tbh, neither is better than the other. What it truly depends on is how creative are you and how much time do you have to dedicate to designing a logo.
Check out these Online Resources
- Logo Store
Check out these DIY Resources