How To Choose a Business Name for your Online Boutique in 2023

With there being so many online boutiques across the world, there is a possibility your dream name may be taken. Check out a few boutique business names that haven’t been taken here. Before stamping your business name in stone and risking having to change your name later, you need to do your due diligence by checking a few places to be sure that name isn’t taken already. You should search the following:

  1. Google Search
  2. Instagram 
  3. Trademark Search http://tess2.uspto.gov/ 
  4. Search if the Domain Name is Available - you can search for a domain on any domain site such as Google Domains or Godaddy

It sucks to give up what you feel is the perfect name, but it’s seriously just not worth keeping it. Check out our great "namestorming" worksheet to help you get your business name together quicklyHere are a few different ways brands come up with a great business name whiles "namestorming":

  • Identifies what you sell (I.e. Fashion Nova sells fashion, House of Lashes)
  • Choose a unique name that can still work if you want to sell products in multiple categories (i.e Nike)
  • Try using acronyms to spell something cool or leave out the vowels in your ideal name (i.e. WRLDINVSN
  • Try adding popular foreign words  (i.e. Crème de la Crème Boutique)
  • Use your own name and add the category you will sell in. Great if you plan to sell in niche specific categories only like: lashes, hair, children's clothing, candles, nails, etc. (i.e. Lilly Lashes)
  • Is catchy, unexpected or memorable (i.e. Nasty Gal)
  • To get customers to respond to your business on an emotional level, choose a comforting or familiar name that may conjures up pleasant memories. (i.e. joythestore.com, toysrus.com)
  • Try not to pick a name that's long or confusing (social media usernames can be limited characters)
  • Try alternate spellings of popular words (i.e. Lillyskloset.com, Klosetenvy.com
  • Use a thesaurus to look up synonyms for popular words

Once you have thought of a bunch of different keywords, you can use a generator to help you put those ideas into a name. Our favorite generators are: 

After finalizing your business name, you can go ahead and start designing your logo. You can choose between designing your own logo or outsourcing your logo design. Below are our favorite tools for DIY and outsourcing your logo:

  • Canva (get a 30 day free trial) - DIY logo templates
  • Tailor Brands - Top AI-generated logo design online
  • Fiverr - outsource logos to professionals

Your logo doesn’t have to be finalized now, just as long as it’s ready for your website, packaging, branding and launch date.

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