Google Trends is your boutique's new bestie!
Google Trends is on the rise and one of the best kept secrets out there if you are not on the "business side" of the e-commerce industry.
Google Trends is an interactive trends analysis tool that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.
Trends data is an unbiased sample of our Google search data. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together). This allows us to measure interest in a particular topic across search, from around the globe, right down to city-level geography. - Medium
The tool provides keyword-related data including search volume index and geographical information about search engine users. You are able to look up nearly any word or phrase in the search and yield tons of data that can be used for keyword research and event-triggered spikes in keyword search volume.
When you search for a term, your interactive search results are provided and you are now able to see the total search volume over a period of time you choose, what region the specific search is popular in and related searches based on search activity.These powerful analytics can help you determine what keywords you should be using to yield the best results or what region(s) you should tailor your brand's advertising to. In addition, see what customers want and what is high demand so that you are able to add to your store's inventory. Check out a few examples below:
