An editorial style photoshoot is a way to get across the essence of a brand without explicitly having to feature a logo within the shot. Add value to your products, attract magazines, fashion websites and quality traffic by taking your brand from basic to amazing with an amazing photoshoot.
Editorial photos are great for:
- Creating a lookbook
- Creating banners, collection photos, etc. for your website
- Social media content
- Graphics for your blog and other places on your website
- Graphics for packaging inserts
How to Have a Low-Cost, High Fashion Editorial Fashion Shoot
- Choose a free location such as a rooftop, desert landscape, etc.
- Find a model looking to build their portfolio, family member, friend, college student, self, etc.
- Get inspo from editorial photoshoots, magazines, websites etc. and create a mood/vision board
- Determine how many shots you want in each outfit
- Observe times of day that will be best for shooting
- Take photos with top quality smartphone or camera
- Edit photos with Canva (free) or other apps
- Use presets as needed
The way you style your products for your website and the theme of your photoshoot is marketing within itself. This is how you will show how a product can be worn, how it fits and how good you can look in it.
Styling Products for your Website
You will want to decide on your website's signature style. Do you want photos with a solid background? Will you have flat lay photos? Do you prefer lifestyle pictures, etc. The best boutiques have a good mix of solid background pics with a model, a photo with just the product and/or lifestyle photos. Lifestyle photos refer to photos at a location. It gives you a feel of what it would look like in the "real world".
Photoshoots
You can literally have a photoshoot free at hundreds of places. Here is where creativity takes the wheel. A few ideas to shoot include:
- rooftops (w/ a nice background is a plus)
- sidewalks
- against a neutral wall
- in front of a backdrop
- poolside, beach, pier
- garden
- hotel room
- in front of a graffiti wall
- your local Arts district (usually downtown)
- at a fun place (ice cream parlor, skating rink, city landmark, etc.)
- in front of a waterfall
- bar/lounge
- corner of a room
- in front of a fireplace
- etc.
Here are a few inspo pics:
As long as you hit them angles, your pictures will come out great. Also, if you need to remove a background and make it a solid color or want to add a background, you can use our favorite app: Remove.bg You can edit photos on the website or on-the-go with your phone. If you use Canva, you can remove the background directly on the site. You can not remove the background on the Canva mobile app. If you want to take your photoshoots to the next step, you can grab some of the below equipment from Amazon:
- Photo Lens Attachment, $39.99 - turn your phone into an expensive camera instantly
- Bounce Cards, $19.99 - for reflecting and directing light
- Ring Light, $35.99 - Get the perfect lighting
- Tripod, $11.99 from Amazon - this tripod is for your phone
- Hang a freshly steamed white sheet for backgrounds, edit as needed later or remove the background at remove.bg
Save money by capturing your own product photos with a quality camera phone and hosting photoshoots with the tools above without ever needing a high-priced camera or photographer. However, if you have the capital and able to hire a photographer - go for it. You can find photographers on thumbtack.com and even rent spaces. A great place to rent in your local town is on peerspace.com
From there you can create a lookbook and PDF magazine for your customers. You can also use these photos for website banners and add text.
