How-To Sell Eyelash Extensions Online + Marketing Strategies

Thinking of selling eyelash extensions online? The eyelash niche is a very competitive market with some very low pricing. The right marketing strategy, branding, and packaging will ultimately set you apart. 

In 2017, the U.S. generated about 206.4 million U.S. dollars from false eyelashes sales. This number rose to 269.7 million in 2018. Again, the demand is there. - Statista

Start an eyelash business today with our recommended tips and resources!

Business Name/Logo

An amazing logo and business name is one of the first steps in launching your business. This is what really gets you excited and want to paste it everywhere from a website to a t-shirt. Your business name is something that should be memorable and catchy. You should be happy and proud of your logo. We suggest you have 2-3 alternate, cohesive logos that conforms with the unique social media platforms. 

Suggested Reads

• How-To Pick a Great Business Name in 2019
• Create a Logo That Stands Apart from the Competition

Purchasing Wholesale Eyelashes

Eyelashes come in all kinds of styles, sizes, shapes, colors, thickness, etc. You will need to determine how much of your focus will be on the quality of the lashes you will sell. At the beginning stages of your lash business, your main goal is to get the best bang for your buck. Determine how much you can honestly spend and afford on quality while still considering your overall budget. 

Branding/Packaging

Branding and packaging are very important when it comes to any business and wanting to stand out. If you need packaging for your eyelashes, you can check out our hair/lash vendor list for a list. In addition, you can hit a quick Google search and find packaging (with extended periods of shipping times) from Aliexpress or Alibaba.com (quantity minimum).

Selling Eyelashes

So you have eyelashes? How will you sell them?

You can sell eyelashes online through various avenues. Creating an online store is the number one way to expand your business. Selling eyelashes in person is easy, but having a site to refer to is a must. Here are some platforms to boost your revenue: 

• E-commerce platforms (Shopify, Squarespace, etc.)
• Etsy
• Amazon 
• Ebay

Get our Lash Boss Bundle Here. It includes lash vendors, lash packaging vendors, lash boss checklist and 30 social media graphics

Business/Costs 

Taking care of legal business is very important for expanding your business. Grab our business checklist here with clickable links to getting your business established and determining which business structure to choose. There are options to buy your products/accessories wholesale (inventory) or if you will dropship your items (no inventory). 

Marketing Strategies/Expand Your Business

• Social Media Marketing (Instagram, Facebook, Twitter, etc.) 
• Youtube tutorials/videos (show how-to apply lashes, show off packaging)
• Ebay/Amazon
• Etsy
• Hair and Beauty Forums
• Open Forum
• Find Facebook Groups relevant to makeup and beauty
• Create a subscription service
• Custom packaging
• Build an Email List
• Create a blog

Most importantly, do your research. Google every variation you can think of for fake eyelashes (i.e. false lashes, eyelash extensions, magnetic eyelashes). After thoroughly researching the field you will be able to determine a competitive price point.

Check out the below videos for extra tips on starting your own online eyelash business! Good Luck future BO$$!