Growing your Facebook Likes organically is the best way to drive engagement and convert fans into customers. We recommend you continuously exhaust all free options before paying for advertising.
Check out a few ways to grow Likes:
- Share all posts and products to your personal Facebook timeline;
- Invite friends/family to like your page; Encourage them to share or give incentive
- Add a Like button to Your Website and/or Blog
- Add links to your Facebook page on Pinterest, Twitter, etc.
- Fill out all information. Each section is indexed and discoverable by search engines
- Cross promote between other social media platforms
- Include social links on all promotional products, packaging, etc.
- Encourage likes in exchange for coupons and discounts
- Post valuable, keyword-rich content
Share all posts and products to your personal Facebook timeline
This is a great way to increase brand awareness (and impress your friends/family). Be your own influencer and get the word out about your products via your personal Facebook page. People are more interested in following and likely to purchase from brands they are familiar with or referred to. Encourage your personal followers to like your page to keep up with your brand and likely get a good return of follows.
Invite friends/family to like your page; Encourage them to share or give incentive
Facebook makes it easy to invite your followers to your Facebook page. Simply select the Invite Button and click on as many friends as you want. You can target your followers or simply ask everyone. It is often hard to see who is interested in what on the surface, so you can often be surprised which people follow you and which don't. A great way to increase follows with this button is to create a personalized incentive from you if they follow (i.e. family/friend discount)
Add a Like button/Like Box to Your Website and/or Blog
Facebook offers various social plugins to get people to 'Like' your page without having to go over to Facebook.com. Facebook's Like Button allows users to like individual pieces of content on the web and share them on Facebook, while the Like Box is designed only for Facebook Pages. The Like Box is a great way to leverage social proof by displaying your page's number of Likes along with the faces of some of your Facebook fans. Visit this link to customize your like button, generate the code and embed it on your website, blog, and wherever else you'd like it to appear.
Add links for your Facebook page on Pinterest, Twitter, etc.
Copy your Facebook page link and paste/share it in as many online locations as possible, where applicable. This is a great way to create brand awareness, gain followers and build backlinks.
Places to add/share links:
- Online forums
- Other websites/blogs
- Social Media posts/stories
- Etc
Fill out all information
All of the content on your page will be indexed by search engines, helping you attract more fans to your page. Once you’ve created your Facebook Page, be sure to fill in the About section of your page including at the least:
- An overview of what your business has to offer
- A link to your website and business email address
- Any other information that will help prospects understand your business better
Cross promote between other social media platforms
One of the top ways to promote social follows is by cross promoting on all of your social media platforms. You can simply tweet a link to your Facebook, share posts/photos from Facebook to Twitter, share posts/photos from Instagram to Facebook, ask Instagram followers to like your page with social media graphics, etc. If you have 1000 followers or 10000 followers, the more cross promotion you do, the more opportunities you have to build backlinks and gain likes/followers on auto!
Include social links on all promotional products, packaging, etc.
You should be encouraging people to follow you on Facebook (and every social media platform) everywhere you can both online and offline.
Places to include a link/reminder to follow:
- Packaging
- Emails
- Other social platforms
- Store windows
- Emails
- Business cards
- Promotional packaging
- Social Profiles
- And more…
Encourage likes in exchange for coupons and discounts
Who doesn't enjoy coupons? It is much easier for people to take action when they have a little push or incentive. Facebook makes it easy to announce coupons and giveaways. Time-sensitive promotions create FOMO/urgency and can get users to Like Your Page faster and potentially increase sales when customers use the discount.
Example:
- TODAY ONLY! Get 20% off for liking our page
- "Facebook EXCLUSIVE…"
Post valuable, keyword-rich content
Content is king when it comes to promoting and advertising your brand. Be sure you post valuable and shareable content to your Facebook page. Not all post will need a lot of text, but for the post that do, be sure you are writing for your targeted customer and include relevant information that people would want to continuously see. A great thing about Facebook is that when a person likes one of your posts/photos, you can easily Invite them to like your page! Research has shown that 9 out of the 10 people you invite after they have liked a photo on your Facebook page will in turn like your page once you invite them. Pretty Sweet!
In conclusion...
there are many additional ways to gain likes besides these listed. However, if you have the budget for it, incorporating some paid advertising into your Facebook strategy can help augment the hard work you're already putting in. Paid advertising can get costly, but is a great way to target customers based on specific demographics and psychographics. Remember this, your main sales page is your website, do not be discouraged if your Facebook page following seems low. Keep pushing products and content because at the least, you are building backlinks that are searchable in Google. A. Person may find out about your brand through Facebook, bypass liking your page and go directly to your website and purchase something!
